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Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977
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Citation

Jerczynska, M. (1977a, February 02). Marketing information system as a form of integration of industry and distribution in planned socialistic economy. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/marketing-information-system-as-a-form-of-integration-of-industry-and-distribution-in-planned-socialistic-economy


Research papers

BASIS

The mnemonic BASIS stands for Bottlers’ Accounting and Sales Information System. It is a computer software package designed and supported by The COCA-COLA Company and its purpose is to enable franchised bottlers of Coca-Cola to economically use...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: H. W. Stahel
Company: The Coca-Cola Company
February 2, 1977
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Citation

Stahel, H. W. (1977a, February 02). BASIS. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/basis


Research reports

Qualitative research on Crowbar packs and concepts

Rowntree Mackintosh has developed a new children's chewy bar - CROWBAR. The objectives of this research were to examine: 1. Responses to the pack designs in terms of their visual appeal and general product communication; 2. Attitudes to the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Crowbar packs and concepts. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-crowbar-packs-and-concepts


Research reports

Qualitative research on Smartie economy packs

Smarties are going through a poor sales period. Theposition of Smarties in the grocery trade, relative tothe total size of the brand is not representative ofa major confectionery brand. The main distribution is a film wrapped multipack of four tubes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Smartie economy packs . ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-smartie-economy-packs-


Research reports

Qualitative research into new pack design for Schweppes Shandy

In an effort to reposition and relaunch Schweppes Shandy twenty-six alternative new pack designs have been produced in order to determine an appropriate positioning for a re-launch.The specific objectives of the research therefore were: 1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into new pack design for Schweppes Shandy. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-new-pack-design-for-schweppes-shandy


Research reports

Qualitative research into frozen desserts

Kellogg's are considering entering the frozen food market with a range of dessert pies andtarts, and would accordingly like to acquire further understanding and experience of the market.The primary interest is in assessing consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into frozen desserts. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-frozen-desserts


Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into new product developments for potato enhancers. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-developments-for-potato-enhancers


Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/cabana-concept-research


Research reports

Coconut caramel bar: Concept, name & pack research

Following previous research, the number of cherries in the bar and the whiteness of the coconut have been increased. Three advertising approaches have been developed, together with packs and names.The research objectives were:1. Generally to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Coconut caramel bar: Concept, name & pack research. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/coconut-caramel-bar-concept-name-pack-research