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Videos

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024
Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy
October 1, 2024
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Citation

Krolik, Raoufian and Murphy (2024a, October 01). A Synthesis of Minds. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/a-synthesis-of-minds-12615


Videos

Closing and Awards

Includes the announcement of the winners for: Best Congress Paper Award 2024Peter Cooper Award for Qualitative Excellence 2024Best Paper of the Year Award 2024

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Closing and Awards. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/closing-and-awards-12617


Videos

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024
Authors: Ramasubramanian Narayanan, Shobha Prasad
October 1, 2024
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Citation

Narayanan and Prasad (2024a, October 01). Nothing to Fear but Fear Itself. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/nothing-to-fear-but-fear-itself-12633


Videos

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024
Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos
October 1, 2024
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Citation

Kokiopoulos and Grentzelos (2024a, October 01). Unveiling the Chorus of Modern Society. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/unveiling-the-chorus-of-modern-society-12642


Videos

Data-Driven Change Management

Catalogue: Congress 2024
Author: Frederike Rhodes
Companies: , RGP
October 1, 2024
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Citation

Rhodes, F. (2024a, October 01). Data-Driven Change Management. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/data-driven-change-management


Videos

The YES [Young ESOMAR Society] Award

The YES finalists pitch their brightest ideas.

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). The YES [Young ESOMAR Society] Award. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/the-yes-young-esomar-society-award


Videos
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Citation

(2024a, October 01). Green power to the people!. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/green-power-to-the-people-


Videos

Leveraging AI For Optimized Acquisition and Consideration

In this session, we'll explore how GenAI is changing how brands can influence the path to purchase. We'll look at how you can better define consumer archetypes and optimize content strategy to align with their needs. We'll also look at how GenAI is...

Catalogue: Congress 2024
Author:
Company: SimilarWeb
October 1, 2024
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Citation

(2024a, October 01). Leveraging AI For Optimized Acquisition and Consideration. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/leveraging-ai-for-optimized-acquisition-and-consideration


Videos

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
October 1, 2024
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Citation

Blades, Reyes and DAbreu (2024a, October 01). The LATAM Airlines Story. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/the-latam-airlines-story-12614