Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the regulatory environment, to name a few.In this webinar you will learn how to shape social intelligence through integration of unsolicited opinions ? posts from social media in multiple languages annotated with brands, sentiment, emotions and topics ? with solicited opinion - surveys and focus groups where questions are asked. A common theme will be the challenge of working with unstructured data, that is, text, images, audio, and video.
Panel discussion on Social Intelligence moderated by Michalis Michael.Panelists: Joaquim Bretcha (International Director of Netquest and ESOMAR President), Kyle Findlay (Senior Data Science Director of Kantar South Africa) and Tamara Lucas (Associate Director of Convosphere).
Nowadays social listening and analytics is an integral part of market research and customer insights. Surveys alone are no longer adequate, or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and integrated with other sources of information such as social listening. It will be shown that accurate social listening integrated with retail measurement and surveys can help companies uncover valuable customer insights. A case study about Health & Wellness will be presented to showcase the power of data integration.
It has become apparent in the last few years that social listening & analytics is an integral part of market research and customer insights. The main skill required to analyse big data is A.I. analysis. Surveys alone are no longer adequate or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and integrated with other sources such as social listening. It will be shown that accurate social listening that works in any language, any country, and for any topic, can help companies manage their online reputation and uncover valuable customer insights. Case studies from the region that prove that social listening should become an integral part of every company's insights budget regardless of country and development stage will be presented.
With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account, a facebook fan-page and a Youtube Channel to social listening analytics and Google Analytics on a single page dashboard is not as daunting as it was 10 years ago.