This session is about the evolution of the research demand client-side. It explains how clients are facing the internal dilemma of increasing demand for research vs shrinking budgets. Medium-large companies are internalising the research as much as possible, but the demand is increasing and budgets are low. The solution is to open the research division to the external, to generate new revenues that would help financially sustain the development of the department. In the last two years, several companies, especially in the media industry like SG360, Washington Post and The Economist to name a few, are opening their research department to external clients. During the session, we will present the case of Il Sole 24 Ore.