Author: "Miriam Comber

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Research papers

Product quality

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Miriam Comber, Sally Gordon

Research papers

Defining and tracking consumer expectations

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: Maritz Research
Date: September 1, 1992
Authors: Miriam Comber, Ian D. Greig

Research papers

Building on product quality

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Authors: Miriam Comber, Sally Gordon