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Research reports

Potential demand survey for Mark Lane Ltd.

Mark Lane Ltd., Turf Accountants, have been considering expanding their chain of betting offices in the North West. The Company is interested in two shop sites, one in Northwich, the other in Leigh. Before making applications for licenses to open...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Potential demand survey for Mark Lane Ltd.. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/potential-demand-survey-for-mark-lane-ltd-


Research reports

Pack testing of canned drinks for the C.W.S.

C.W.S. is planning to re-label its range of canned 'fizzy' drinks. Two sets of designs were selected for consumer evaluation, to be examined against each other and compared with the labels currently used on co-op canned drinks.Hence the three sets of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Pack testing of canned drinks for the C.W.S.. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/pack-testing-of-canned-drinks-for-the-c-w-s-


Research reports

Qualitative research on funtastic storyboards

The research objectives were: 1. To examine two storyboards ('Drinking Sweets' and 'Laughter') in terms of what they communicate to housewives about FUNTASTIC. 2. To identify any major positives or negatives in the visual, copy and mood of the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
×

Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards


Research reports

Report on qualitative research on deodorant packs

The principal objective of the research was to ascertain whether any of the proposed pack design for Cool Charm had any particular negatives in consumerterms. Additional information was gathered on :1. Advantages and disadvantages of roll-ons vis a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1971
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Citation

, C. (1971a, January 01). Report on qualitative research on deodorant packs. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-packs


Research reports

Qualitative research on sewing thread for Barnaby & Tarr

The aim of the research is to investigate consumer reaction to the concept of using two different sewings threads according to the type of material. More specifically the objectives of the research are:1. To test awareness of brands and types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1970
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Citation

, C. (1970a, December 08). Qualitative research on sewing thread for Barnaby & Tarr. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sewing-thread-for-barnaby-tarr


Research reports

Depth research into the brown sauce market and HP sauce

Research for HP is proposed in order to explore ways and means of stimulating the consumption of HP, in particular, and of Brown Sauce in general. It is understood that substantial product test, usage, and attitude data is available, but that there...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1970
×

Citation

, C. (1970a, December 03). Depth research into the brown sauce market and HP sauce. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/depth-research-into-the-brown-sauce-market-and-hp-sauce


Research reports

Qualitative research on deodorants

This research was designed in order to make a fresh appraisal of deodorant motivations and attitudes amongst men and women. The results of the research amongst men and women are reported in two separate documents.There were two main objectives for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
×

Citation

, C. (1970a, December 01). Qualitative research on deodorants . ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-deodorants-


Research reports

Psychological group research into jams and preserves for C.W.S. Ltd

The purpose of this research is to elicit and to describe the factors which influence Co-op shoppers in their decision to purchase a particular brand of preserve. More specifically, the objective is:1. To discover which brand of preserve are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Psychological group research into jams and preserves for C.W.S. Ltd. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/psychological-group-research-into-jams-and-preserves-for-c-w-s-ltd


Research reports

Hall test on electric storage heaters for the central wagon group

During November 1970, CRAM was commissioned by Heatstore Ltd. to conduct 21 extended depth interviews with recent purchasers of electric storage heaters.These interviews were undertaken with respondents in the North East and North West of England;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
×

Citation

, C. (1970a, December 01). Hall test on electric storage heaters for the central wagon group. ANA - ESOMAR. Retrieved November 23, 2025, from


https://ana.esomar.org/documents/hall-test-on-electric-storage-heaters-for-the-central-wagon-group