Resources Library by ANA

Social research for planning purposes in a large urban authority

This paper examines each of these themes in their implications for local government social research and relates them to studies carried out by the Greater London Council. Within the context of the powers granted to it by the London Government Act,...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Norman Perry, Jennifer Owen

June 15, 1973

The integration of the staff in the enterprise and its significance in the regional surrounding

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Wolfgang Hesse

Company: Basis-Kontakt GmbH

June 15, 1973

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Dieter Müller-Veeh

June 15, 1973

The nature and pattern of advertising and related research

The Marketing Communications Research Unit at Cranfield School of Management is currently conducting a long term empirical study of the Measurement of Advertising Effectiveness. It is sponsored by some 20 major organisations in the U.K., covering...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: David Corkindale, Sherril Kennedy

June 15, 1973

Marketing research in Western European capitalistic countries (French)

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Jean S. Sugdury

June 15, 1973

What consumerism means for market research

The purpose of this paper is to suggest some of the implications of this consumerist movement upon our own market research activities. I begin with a brief historical account of how it has developed in the United Kingdom - a development which is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Peter Menneer

June 15, 1973

Marketing research in Western European capitalistic countries

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Jean S. Sugdury

June 15, 1973

Some patterns of advertising and sales promotion for the Polish market

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Alexander Krzyminski

June 15, 1973

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Klaus P. Landgrebe

June 15, 1973