You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 12136 results for you, in 431 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The application of market research techniques to the financial field

In this paper, we define the area covered by the financial field and demonstrate its disparity. We then discuss some special problems with which the researcher is confronted when investigating this market and review the research techniques which are...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: James Rothman
Company: KANTAR TNS Malaysia
August 1, 1971
×

Citation

Rothman, J. (1971a, August 01). The application of market research techniques to the financial field. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/the-application-of-market-research-techniques-to-the-financial-field


Research reports

Qualitative research on Nutrament

The present research was designed to investigate attitudes to Nutrament amongst West Indians and the United Kingdom population with a view to devising an appropriate advertising platform and obtaining general guidelines on the marketing of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on Nutrament. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutrament


Research reports

Identification of psycho-economic typologies

Research is required to identify psycho-economic types within groups in the personal banking sector which are of major importance to Barclays advertising and marketing strategy. Data collected will be used to elaborate and refine the Working Model,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Identification of psycho-economic typologies. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/identification-of-psycho-economic-typologies


Research reports

Report on qualitative research on Corona

The objectives of the research reported here were to examine in more qualitative terms:a) Patterns of usage of Corona and; b) Product identity of CoronaIn more detail the objectives were to examine:a) Purchasing patterns and buying decision for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research on Corona. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-corona


Research reports

Breeze exploratory research in Jamaica

Research has been conducted on behalf of RBL into the attitudes of Jamaican housewives towards laundry products. Transcripts of the data collected have been made available to RBL. This research report sets out an analysis of the material and is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Breeze exploratory research in Jamaica. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/breeze-exploratory-research-in-jamaica


Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971
×

Citation

Fabian, G. (1971a, August 01). Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/utilisation-of-a-risk-analysis-model-to-determine-the-opportunity-for-a-firm-to-get-into-a-new-market


Research reports

Report on qualitative research into small unit pickle containers

H.P. Sauce has developed a 4oz. container for pickles. The container is a shallow square dish and the top is sealed either with aluminum foil or translucentplastic. It will be possible to print on the sides of the container and/or the top. The main...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research into small unit pickle containers . ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-small-unit-pickle-containers-


Research papers

Forecasting indexes

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: B. Roche
Company: IFOP
August 1, 1971
×

Citation

Roche, B. (1971a, August 01). Forecasting indexes. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/forecasting-indexes


Research papers

Forecasting indexes (French)

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: B. Roche
Company: IFOP
August 1, 1971
×

Citation

Roche, B. (1971a, August 01). Forecasting indexes (French). ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/forecasting-indexes-french-