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Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/bridging-tech-and-touch


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Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
October 1, 2024
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Citation

Bado, Hubert and Vuillon (2024a, October 01). Semantic Frontiers . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/semantic-frontiers--12602


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Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
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Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


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AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
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Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


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Citation

Passingham, J. (2024a, October 01). Do the right thing. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/do-the-right-thing


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Citation

(2024a, October 01). Yes Awards. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/yes-awards


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Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024
Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene
October 1, 2024
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Citation

Hodgson, Rude, Malloy and Aciene (2024a, October 01). Unravelling the Cost-of-Living Crisis Myth . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/unravelling-the-cost-of-living-crisis-myth--12641


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Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
October 1, 2024
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Citation

Verhaeghe, Troch, Misse and Van der Hart (2024a, October 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation--12643

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October 1, 2024
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Citation

(2024a, October 01). . ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org