Resources Library by ANA

Congress 2022 Introduction by Committee Chair

Catalogue: Congress 2022: 75th Anniversary

Author:

January 1, 1970

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024

Authors: Ramasubramanian Narayanan, Shobha Prasad

Company: PepsiCo

January 1, 1970

AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024

Author: Orkan Dolay

Companies: Givaudan, Bilendi, Bilendi & respondi

January 1, 1970

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024

Authors: Julia Brannigan, Kerry Jones

Companies: Bulbshare Ltd, Greencore Group

January 1, 1970

Green Money

Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...

Catalogue: Congress 2024

Authors: Lester Sualog, Beatrice Dy

Companies: Bank of the Philippine Islands, PureSpectrum

January 1, 1970

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026

Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen

Companies: MDI, Kellogg Company (Kellanova)

January 1, 1970

Catalogue:

Author:

January 1, 1970

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

Companies: Sol de Janeiro, IPSOS

January 1, 1970

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024

Authors: Richard Hebditch, David Voxlin

Companies: SKIM, Transport & Environment (T&E)

January 1, 1970