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Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology-german-


Research papers

A system for medium-term sales forecasts for short-lived consumer goods

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
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Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods


Research papers

Formulating quantified objectives and evaluating progress without profit or sales data

This paper contains a critical examination of a market research programme designed to guide and assess the marketing activities of the International Wool Secretariat. The paper examines problems that arose when implementing this programme and...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: J. Jenkins, J. Kendall
June 15, 1969
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Citation

Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/formulating-quantified-objectives-and-evaluating-progress-without-profit-or-sales-data


Research papers

Some observations on, and developments in the analysis of multivariate survey data

With the expanding popularity of "brand-image" and market segmentation studies, the use of statistical data processing methods has increased. In particular, one can note an increase in the application of multivariate analysis techniques to...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Jim Inglis, Douglas J. Johnson
June 15, 1969
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Citation

Inglis and Johnson (1969a, June 15). Some observations on, and developments in the analysis of multivariate survey data. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/some-observations-on-and-developments-in-the-analysis-of-multivariate-survey-data


Case studies

The relationship between attitudes and behaviour

The relationship of attitudes to behaviour remains a problematic area for social psychology and commercial research. This paper reports on a recent model of their relationship proposed by Professor Martin Fishbein of Illinois, which seems...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Elizabeth H. Nelson, Mary Tuck
June 15, 1969
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Citation

Nelson and Tuck (1969a, June 15). The relationship between attitudes and behaviour. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-relationship-between-attitudes-and-behaviour


Research papers

Studies on student unrest in Germany (German)

The aim of this survey, on the one hand, was to recognise the pre-conditions and causes of student unrest in Germany, and on the other, to measure and describe the response of the population at large in regard of those demonstrations. The...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Wilhelm Schwarzenauer
June 15, 1969
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Citation

Schwarzenauer, W. (1969a, June 15). Studies on student unrest in Germany (German). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/studies-on-student-unrest-in-germany-german-


Research papers

A marketing approach of a merger (French)

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


Research papers

Research into methods of measuring television audiences and data requirements for the British television advertising industry

JICTAR is responsible for collecting the research requirements of its members, formulating a research system which will meet these requirements and preparing a specification for this system and awarding a contract to a research company to operate the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Tony Twyman
June 15, 1969
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Citation

Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-into-methods-of-measuring-television-audiences-and-data-requirements-for-the-british-television-advertising-industry


Research papers

Hippies and dissident youth as perceived by American clergy

In recent years newspaper headlines have been shared by two groups which have sought to break out of traditional and spiritually outworn molds, but with this difference - modernizing clergymen want to become more worldly and hippie youth less so.

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Helen M. Hacker
June 15, 1969
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Citation

Hacker, H. M. (1969a, June 15). Hippies and dissident youth as perceived by American clergy. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/hippies-and-dissident-youth-as-perceived-by-american-clergy