This paper summarizes the preliminary results of a recent study conducted with the objective of supplying new themes for our debate on the female gender, providing deeper information on the thought process and actions of women in our time. The study was conducted for and served various clients from different sectors; companies (Avon, Electrolux and Sadia), governmental agencies (National Council for Women's Rights of the Ministry of Justice in Brasilia) and society as a whole since part of the results were made available for debate and published in the media. In terms of results, it verified that despite the obvious conquests of the female population in the last century - increasing presence in universities, the professional area and in more powerful decision making positions - nonetheless, women are experiencing a lot of sadness. Lack of time, accumulated tiredness when faced with numerous tasks and the feeling of loneliness seem to afflict her life.
The primary objective of this paper is to show how the laws of market research applied in an innovative manner vis-Ã -vis the use of special techniques and multidisciplinary teams of professionals is able to take a quantitative leap in analyzing highly complex situations. In these postmodern times, it is fundamental to rethink the old standardized marketing formulas, which can be likened to inert and not very creative cake recipes. Research, on the whole, deserves to be looked at anew and reassessed in order to make it more comprehensive, more flexible, and speedier, on one hand, and more complex and precise in terms of information quality, on the other hand. One of the most difficult themes to be studied refers to how an adequate strategy can be developed to prevent drug use. The challenge was to try to understand drug organization from a marketing standpoint, in order to address drug prevention using a broader strategy, with a well-defined action plan.
The primary objective of this paper is to show how the laws of market research â applied in an innovative manner vis-Ã -vis the use of special techniques and multidisciplinary teams of professionals â is able to take a quantitative leap in analyzing highly complex situations. In these postmodern times, it is fundamental to rethink the old standardized marketing formulas, which can be likened to inert and not very creative cake recipes. Research, on the whole, deserves to be looked at anew and reassessed in order to make it more comprehensive, more flexible, and speedier, on one hand, and more complex and precise in terms of information quality, on the other hand. One of the most difficult themes to be studied refers to how an adequate strategy can be developed to prevent drug use. The challenge was to try to understand âdrug organizationâ from a marketing standpoint, in order to address drug prevention using a broader strategy, with a well-defined action plan.
In this paper, we are going to present one of the methods that proved worthy of being made known to the research community so that it can be used more frequently and improved upon. We called it Photo-Show due to its structural nature
The purpose of this paper is to show how marketing research applied innovatively and interacting with companies non-governmental organisations and the media was able to spur the Brazilian society to modify its basic cultural values thus becoming in itself an element of transformation. This paper summarizes results from a year of studies and endeavors. The primary and concrete goal of the study was to determine the cultural foundation of young Brazilians and how this foundation impacts in constructing their reality. Another goal which arose during the process of compiling the information was to determine how important marketing research was as a agent of transformation and not only as an instrumental element of society as it has been viewed lately.
The paper describes a new methodology for investigation of the teen public that constitutes an alternative capable of supplementing conventional data collection procedures. The new methodology was dubbed Photo-Show and the results obtained - described in this paper - demonstrate the type of information it provides. They also demonstrate how important it is, and how important it is to be always alert to our anima as researchers, the primary substratum of our profession, so as to develop adequate techniques to approach specific targets and problems such as these.