Author: "Oscar Schneersohn

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Research papers

Using marketing models for new product development in Asia Pacific

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Roger M. Brookin, Oscar Schneersohn

Research papers

Marketing across frontiers

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

Research papers

Customer databank systems: Principles for making today's retail service offer a matter of organisation

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: April 24, 1989
Authors: Oscar Schneersohn, Chris Macrae

Research papers

10 year's experience in using marketing models for new product development in Asia Pacific

Catalogue: ESOMAR Congress 1988
Company: Unilever
Date: September 1, 1988
Authors: Roger M. Brookin, Oscar Schneersohn

Research papers

Marketing across frontiers

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi