Author: "Patricio Moyano Galdames

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Research papers

Estimation method for media audience duplication

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Company: IBOPE Inteligencia
Date: June 22, 2005
Authors: Elias Selman Carranza, Orlando Muñoz Balmaceda, Patricio Moyano Galdames

Research papers

Evaluation of advertising efficiency and effectiveness (Spanish)

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Date: June 15, 1999
Authors: Eduardo Albornoz Guillen, Andres Varas del Canto, Patricio Moyano Galdames

Research papers

Evaluation of advertising efficiency and effectiveness

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Date: June 15, 1999
Authors: Eduardo Albornoz Guillen, Patricio Moyano Galdames, Andres Varas del Canto

Research papers

Diagnosing poverty in Latin America

Catalogue: ESOMAR Congress 1997: Learning From The Future
Date: September 1, 1997
Author: Patricio Moyano Galdames

Research papers

Measuring real time viewing as a modifying factor in the television industry the Chilean case

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Elias Selman Carranza, Patricio Moyano Galdames