Author: "Peter H. van Westendorp

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Research papers

Predicting reactions of farmers to a changing competitive and pricing situation

Catalogue: Seminar 1992: European Agriculture In Transition
Company: Bayer AG
Date: June 15, 1992
Authors: T. Justus Homburg, Peter H. van Westendorp

Research papers

An enquiry into the marketing value of permanent coupon saving promotions

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Peter H. van Westendorp

Research papers

NSS target monitor

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Peter H. van Westendorp

Research papers

More value from image research for less money

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: L. J. van der Herberg, Peter H. van Westendorp

Research papers

Multi dimensional measurement of involvement with social problems

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Date: June 15, 1980
Author: Peter H. van Westendorp

Research papers

NSS: Pricesensitivity-meter (PSM)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: Peter H. van Westendorp

Research papers

Marketing & the consumer

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: John Knecht, Peter H. van Westendorp

Research papers

Attitudes: What do we want them to mean?

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: Peter H. van Westendorp

Research papers

Trends in psychological market research

Catalogue: The European Marketing Research Review 1969
Date: August 1, 1969
Author: Peter H. van Westendorp

Research papers

The IPM-CC rating technique in psychological market research

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Peter H. van Westendorp