Resources Library by ANA

The contribution of research to strategic planning in the airport business

The title of trie seminar suggests that strategic planning could be obsolete. I would not blame people in many industries for taking the view that strategic planning is dead. When survival itself is uncertain one simply can't afford to devote...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Michael Poole

June 15, 1983

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot

June 15, 1983

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Tadaaki Funayama, Kazuari Ushikubo

Company: Research and Development Inc.

June 15, 1983

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Akira Nagashima

June 15, 1983

New thinking versus 'old listening' in creative development research

The argument of this paper is that good listening depends on the thinking that you do before you do the listening and that this is no less trueadv at the stereotypic and evaluative levels of response, which some practitioners and users still dismiss...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Charles Channon, John Siddall

June 15, 1983

Contribution of sociological research to the eradication of rheumatic diseases in Spain

The paper shows that the Sociological Study on Rheumatic diseases in Spain (1981), has been very useful in the solution of the problems that this kind of disorders created not only to the Administration (Ministry of Health and Consumption) but to...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernardo Rabassa Asenjo

June 15, 1983

Cost effective advertising

Advertising performance is probably the most discussed subject amongst marketing and advertising people, particularly in the pharmaceutical field. This paper discusses the way that Ciba-Geigy and their advertising agency, the General Advertising...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Authors: Frank Collins, Geoffrey C. Brook

Company: Gallup International Association

June 15, 1983

A practical 'learning tool' for marketing planning when using an extensive marketing research mix

The 'learning tool' as developed by the authors and called “Business Marketing and Marketing Research (B.M.M.R.) game, is especially designed for two groups of people:- Marketing researchers: To train in understanding the relative position of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Peter L. F. de Jong, G. G. Immink

June 15, 1983

Application of database technology to environmental data

The paper outlines the content of this proposed new Database product (IMSBASE) and explains how users will be able to work with it in order to draw off articles of commercial interest.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: James C. Newell

June 15, 1983