Resources Library by ANA

The role of the financing intermediary as an important link between money suppliers and ultimate borrowers

Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Philip P. Todd

June 15, 1982

The uninvolved consumer

A theory of low involvement consumer behavior is emerging in the marketing literature, challenging a number of traditional theoretical and strategic assumptions. The traditional view of consumer behavior is based on the cognitive psychologist's...

Catalogue: Seminar 1982: Classifying Consumers

Author: Henry Assael

June 15, 1982

Efficient estimation of descriptive statistics from panels with partial replacement

This paper deals with efficient estimation of descriptive statistics such as means, totals and percentages from rotating panel surveys (panels with partial replacement). It is supposed that the variable under study is measured repeatedly. When the...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Frank J. R. van de Pol

June 15, 1982

Experiences in industrial panels

The aim of a panel as an instrument of market observation, market diagnostics and market planning is to deliver trend market informations gained in regular intervals, f.i. a week, a month, a year etc., in dealing with the same universe.

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Julius Erik Schwenzner

June 15, 1982

Qualitative elements in computer-based quantitative conjunctural construction prognoses

All over the world is different from other industrial sectors; there are incomparably more difficulties to surpass: production takes place (in most cases) in the open air. Unexpected factors like weather and soil conditions have an enormous...

Catalogue: Papers 1982: Social Research And Prediction

Author: Hermann Lebeda

June 15, 1982

Qualitative market segmentation with panels

In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Joachim G. Baum, W. Twargawa

Company: GfK

June 15, 1982

The everyday-life-approach as a new research perspective in opinion and marketing research

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Ulrich Becker, Horst Nowak

June 15, 1982

Panels

Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and -...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Heinrich Pemsel, John Parfitt

June 15, 1982

Summary of the closing remarks at the seminar

Closing remarks to the EFMA/ESOMAR Seminar 1982.

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Freddy Kelders

June 15, 1982