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Research papers

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Janet Schneider
June 15, 1981
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Citation

Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/using-orthodox-marketing-research-to-guide-communications-strategies-toward-key-public-figures


Research papers
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Citation

D'Estaing , O. G. (1981a, June 15). Address. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/address


Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981
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Citation

Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-


Research papers

Brain lateralization and individual differences in people's reaction to mass communication

The present paper discusses recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view of the way in which consumers react to different media and creative solutions. It...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Niels Erik Lundsgaard, Flemming Hansen
June 15, 1981
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Citation

Lundsgaard and Hansen (1981a, June 15). Brain lateralization and individual differences in people's reaction to mass communication. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/brain-lateralization-and-individual-differences-in-people-s-reaction-to-mass-communication


Research papers

Public service videotex in the 1980s

This paper outlines the nature of public service videotex. It describes both the medium and progress, and notes the reasons for lack of market progress. Changes in the marketing and management of the system have been introduced. These are discussed...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Barry J. Witcher
June 15, 1981
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Citation

Witcher, B. J. (1981a, June 15). Public service videotex in the 1980s. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/public-service-videotex-in-the-1980s


Research papers

Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national

The paper will trace a critical path commencing with the outcome of post employment interviews through a research programme where every employee was given the opportunity to participate in a survey covering communications, attitude to work,...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Ray G. Howell
June 15, 1981
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Citation

Howell , R. G. (1981a, June 15). Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/research-in-communications-media-based-on-an-attitudinal-survey-in-a-major-subsidiary-of-a-world-ranking-european-multi-national


Research papers

Developing a corporate image for a university

This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: John H. Church, David W. Gillingham
June 15, 1981
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Citation

Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university


Research papers

Beyond the rocking chair

At a recent conference in New York on the issue of age stereotypes, the spokesperson said: "Old people are ugly, decrepit, stupid, forgetful, toothless, sexless after sixty-five, ready to fall off the conveyor belt of life... this is the way the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Rena Bartos
June 15, 1981
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Citation

Bartos , R. (1981a, June 15). Beyond the rocking chair. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/beyond-the-rocking-chair


Research papers

Evaluation of a corporate image campaign

Many corporations have begun intensive advertising campaigns to improve their public images. These programs involve taking a strong stand on matters of public policy. This paper will examine two diverse approaches to the problem. One company has...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Malcolm B. Ochs
June 15, 1981
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Citation

Ochs , M. B. (1981a, June 15). Evaluation of a corporate image campaign. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign