Resources Library by ANA

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services. Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: N. Morris, Pat van der Reis

September 1, 1980

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980

Respondent reaction to computer-interactive interviewing techniques

Computer-interactive (electronic) interviewing shows promise of producing higher levels of respondent interest fewer errors, and data with breadth and richness unattainable through conventional means, all at comparable cost. The Xerox Corporation...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: James N. MacBride, Richard M. Johnson

September 1, 1980

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980

How reliable are portfolio tests? (German)

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jörg Rehorn

September 1, 1980

Lasers, microprocessors and the coming revolution in market resesrch

This paper discusses the probable development in the decade ahead of electronic scanners as a source of market research data, and their possibly fundamental implications for packaged goods marketing - and market research practice. Problems of sample...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Derek Bloom

September 1, 1980

Panel prediction techniques

The paper discusses the reasons why Consumer Panels are among the research techniques considered to be likely to lead in terms of future growth in market research, notably in relation to specialist Panels, increased practical sophistication of data...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Parfitt, Reg Clay

Company: Colgate-Palmolive

September 1, 1980

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1980

Are early triers innovators?

In this paper, we first argue that the word "innovator" may be inappropriate to describe early triers of new grocery products, because such products are often not real innovations. Besides, an innovator is classically defined as the adopter of a new...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Jean-Nöel Kapferer, Gilles Laurent

September 1, 1980