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Research papers

TV advertising pre-testing

Early in 1974 Albemarle Market Research were asked by John Player & Sons to conduct a review of TV advertising pre-testing methods and to devise an optimum research solution. The theme of this conference is Research that works for today’s...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Roger S. Parkyn
June 15, 1980
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Citation

Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/tv-advertising-pre-testing


Research papers

The economic influence of young people in France its philosophical implications

Current French society defines itself increasingly in terms of children, because it is highly centred on the family, on what we might call the "new family". In the pages that follow, we shall first examine the importance of this influence on the...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
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Citation

le Bigot, J. (1980a, June 15). The economic influence of young people in France its philosophical implications. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-economic-influence-of-young-people-in-france-its-philosophical-implications


Research papers

Observation, ethology and marketing research

An essential question in marketing research is how do we study human behaviour? Marketing research has drawn on two main sources for its answers, psychology and common sense. A third source is offered here, ethology, the biological study of...

Catalogue: Seminar 1980: Children And Young People
Author: John Richer
June 15, 1980
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Citation

Richer, J. (1980a, June 15). Observation, ethology and marketing research. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/observation-ethology-and-marketing-research


Research papers

Interactive service to management

The availability of advanced techniques provides job satisfaction for analytical staff and the use of such techniques provides the information needed by management to maintain a competitive edge. The use of these techniques is usually by specialist...

Catalogue: Seminar 1980: Information Systems In Action
Author: Elisabeth W. de Bruyn
June 15, 1980
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Citation

de Bruyn, E. W. (1980a, June 15). Interactive service to management. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/interactive-service-to-management


Research papers

Strategy

Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/strategy-


Research papers

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Nicholas Phillips, Elizabeth H. Nelson
June 15, 1980
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Citation

Phillips and Nelson (1980a, June 15). Energy saving in private households. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/energy-saving-in-private-households


Research papers

Journalistic developments in the use of opinion polls: Panel discussion

I should like to spend a little time not talking so much about the finer statistics of "Sunday Times" polling when the "Sunday Times" is being published, but about some of the more general problems that we have had in recent years in the British...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter Kellner
June 15, 1980
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Citation

Kellner, P. (1980a, June 15). Journalistic developments in the use of opinion polls: Panel discussion. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-1948


Research papers

C.M.I.S.A

Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer...

Catalogue: Seminar 1980: Information Systems In Action
Author: Sydney Toledano
June 15, 1980
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Citation

Toledano, S. (1980a, June 15). C.M.I.S.A. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/c-m-i-s-a


Research papers

The case of primary readership

For many years there has been controversy about the value of pass-on readers. Some media buyers prefer circulation as their criterion, most feel that publications with very high numbers of readers-per-copy cannot be judged by readership alone in the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: William J. Wilson
June 15, 1980
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Citation

Wilson, W. J. (1980a, June 15). The case of primary readership. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-case-of-primary-readership