Author: "Peter L. F. de Jong

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Research papers

A practical 'learning tool' for marketing planning when using an extensive marketing research mix

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Authors: Peter L. F. de Jong, G. G. Immink

Research papers

Marketing research training in a multinational corporation

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Company: Philips International
Date: June 1, 1976
Author: Peter L. F. de Jong

Research papers

Some reflections on the measurement of basic attitudes in a multi-country context

Catalogue: Seminar 1971: Multi-Country Research
Date: June 15, 1971
Authors: Peter L. F. de Jong, F. Meyers

Research papers

Market forecast models for consumer durables

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Company: Philips International
Date: September 1, 1970
Author: Peter L. F. de Jong