Author: "Peter Masson

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Research papers

Bringing magazine measurement into the 21st century

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Bucknull & Masson
Date: June 1, 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson

Research papers

The better alternative to fusion

Catalogue: Worldwide Multi Media Measurement 2006
Company: Bucknull & Masson
Date: June 4, 2006
Authors: Peter Masson, Paul Sumner

Research papers

Calibration

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Paul Summer, Peter Masson

Research papers

Multi-media

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Date: June 14, 2004
Author: Peter Masson

Research papers

Multi-media

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Bucknull & Masson
Date: June 18, 2003
Authors: Peter Callius, Peter Masson

Research papers

Measuring the 'daily reach of dailies' and newspaper sections

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Company: Bucknull & Masson
Date: June 13, 2002
Authors: Ingemar Lindberg, Paul Sumner, Peter Masson

Research papers

Meeting media data needs in the age of the Europlanner

Catalogue: Seminar 1992: Media Research Meets The Future
Company: Bucknull & Masson
Date: June 15, 1992
Author: Peter Masson

Research papers

An international approach to data processing for media selection

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Peter Masson