Author: "Peter S.H. Leeflang

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Videos

Communication analytics: Effectiveness research for conversion based campaign planning

Catalogue: Congress 2014: What Inspires?
Date: June 15, 2014
Authors: Erik Prins, Iris van Dam, Sander Pot, Peter S.H. Leeflang

Research papers

Marketing science and market research

Catalogue: ESOMAR Conference on Marketing 2004
Date: October 10, 2004
Author: Peter S.H. Leeflang

Research papers

Information technology

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Company: Ogilvy
Date: November 1, 1996
Authors: Cor N. Molenaar, Frans W. Plat, Janny C. Hoekstra, Peter S.H. Leeflang

Research papers

Information based decision making in pricing

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Peter S.H. Leeflang, Michel Wedel

Research papers

Scanning scanning opportunities

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Frans W. Plat, Peter S.H. Leeflang

Research papers

Predicting market shares and competitive behaviour using samples of different markets

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl

Research papers

Consumer response in an era of stagflation

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Peter S.H. Leeflang, Frans W. Plat

Research papers

Facing panel non-response, consequences and solutions

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Peter S.H. Leeflang, A. J. Olivier

Research papers

What is wrong with the audit data we use for decision-making in marketing

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: Peter S.H. Leeflang, A. J. Olivier

Research papers

Implementation of marketing models

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Philippe Autor Naert, Peter S.H. Leeflang

Research papers

Organising market data for decision making through the development of mathematical marketing models

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Peter S.H. Leeflang

Research papers

The allocation of shelf space over article groups

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Author: Peter S.H. Leeflang