Author: "Peter Sampson

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Research papers

Explaining why consumers behave as they do, globally, with implicit models

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Peter Sampson

Research papers

The debate continues but the emphasis is more about 'quality'

Catalogue: New Monograph Series Vol.4: Qualitative Research
Date: January 1, 1998
Author: Peter Sampson

Research papers

Qualitative research in theory and practice

Catalogue: New Monograph Series Vol.4: Qualitative Research
Date: January 1, 1998
Author: Peter Sampson

Research papers

Brand stretching

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Company: Burke, Inc.
Date: September 1, 1996
Authors: Yaman Akalin, Peter Sampson

Research papers

Engineering a motor car that someone really wants to buy

Catalogue: Seminar 1995: Successful Product Engineering
Company: Burke, Inc.
Date: June 15, 1995
Author: Peter Sampson

Research papers

Let's take a new look at brand image measurement

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Companies: Burke, Inc.,
Date: September 1, 1994
Author: Peter Sampson

Research papers

Dynamic segmentation

Catalogue: Seminar 1994: Building Successful Brands
Company: Burke, Inc.
Date: June 15, 1994
Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson

Research papers

Qualitative research, quantitative research, interaction, integration and linkage

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Company: Burke, Inc.
Date: June 15, 1993
Author: Peter Sampson

Research papers

People are people the world over

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: Burke, Inc.
Date: June 15, 1992
Author: Peter Sampson

Research papers

Estimating new product price elasticity before launching

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: Burke, Inc.
Date: October 26, 1987
Authors: Peter Sampson, Lynn Y.S. Lin

Research papers

Qualitative research in Europe

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Author: Peter Sampson

Research papers

Qualitative data

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Authors: Peter Sampson, Monika Bhaduri