Author: "Peter Sampson

ANA has found 28 results for you, in 448 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Explaining why consumers behave as they do, globally, with implicit models

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Peter Sampson

Research papers

The debate continues but the emphasis is more about 'quality'

Catalogue: New Monograph Series Vol.4: Qualitative Research
Date: January 1, 1998
Author: Peter Sampson

Research papers

Qualitative research in theory and practice

Catalogue: New Monograph Series Vol.4: Qualitative Research
Date: January 1, 1998
Author: Peter Sampson

Research papers

Brand stretching

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Company: Burke, Inc.
Date: September 1, 1996
Authors: Yaman Akalin, Peter Sampson

Research papers

Engineering a motor car that someone really wants to buy

Catalogue: Seminar 1995: Successful Product Engineering
Company: Burke, Inc.
Date: June 15, 1995
Author: Peter Sampson

Research papers

Let's take a new look at brand image measurement

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Companies: Burke, Inc.,
Date: September 1, 1994
Author: Peter Sampson

Research papers

Dynamic segmentation

Catalogue: Seminar 1994: Building Successful Brands
Company: Burke, Inc.
Date: June 15, 1994
Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson

Research papers

Qualitative research, quantitative research, interaction, integration and linkage

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Company: Burke, Inc.
Date: June 15, 1993
Author: Peter Sampson

Research papers

People are people the world over

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: Burke, Inc.
Date: June 15, 1992
Author: Peter Sampson

Research papers

Estimating new product price elasticity before launching

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: Burke, Inc.
Date: October 26, 1987
Authors: Peter Sampson, Lynn Y.S. Lin

Research papers

Qualitative research in Europe

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Author: Peter Sampson

Research papers

Qualitative data

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Authors: Peter Sampson, Monika Bhaduri