This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by representation of the European Commission, and also by participation from senior personnel in leading international companies. It was intended to attract a mix of delegates from a variety of disciplines, who would also be senior within their organisations. They were to have the opportunity to participate actively. In short, the spirit of the Seminar was to be high-powered, stimulating and provocative.