This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or methodologies, but by combining various research projects in a comprehensive program and by engineering not just the insights generation (including cocreation and crowd sourcing) but also insights dissemination and outreach.
It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on community building and combining them with state-of the art information elicitation techniques (also known as Intuitive Response Systems or IRS) enables clients to improve their bottom line. We will illustrate this with a case study on improving Vodafone's employer branding while boosting hard recruitment response.
What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the reality of the individual and enabling capture of the emotion (crucial in improving the predictive power of traditional behavioural analysis). i-City is a research lab for mobile applications and disposes of a panel of 4000 PDAs, managed by both VUB (University of Brussels) and KUL (University of Louvain).
Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need 'to be invited in' and use non-intrusive insights generation tools. In order to develop a differentiating store concept, consumer generated content is a powerful ingredient and a holistic research approach (not just one single methodology or one single source) delivers the necessary understanding.