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Videos

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024
Authors: Julia Brannigan, Kerry Jones
October 1, 2024
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Citation

Brannigan and Jones (2024a, October 01). Unleashing Innovation in Market Research. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/unleashing-innovation-in-market-research-12611


Videos

How data analytics has taken over fantasy football and won

Examining the evolution of the data analytics techniques being used in fantasy football and the valuable lessons they can offer market researchers??

Catalogue: Congress 2024
Author: Jon Puleston
October 1, 2024
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Citation

Puleston, J. (2024a, October 01). How data analytics has taken over fantasy football and won. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/how-data-analytics-has-taken-over-fantasy-football-and-won


Videos

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024
Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler
October 1, 2024
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Citation

McKenna-Mayes, Ward, MacKinnon and Chandler (2024a, October 01). The Book of Boobs and Project BeliEVE. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/-the-book-of-boobs-and-project-believe--12559


Videos

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
October 1, 2024
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Citation

Trifiro, Ramic, Tumminello, Imborgia and Armato (2024a, October 01). Beyond Screens. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/beyond-screens-12575


Videos
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Citation

Adeoye, Ghabrial, Mumbu and Malek (2024a, October 01). AFRICA Panel . ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/africa-panel


Videos
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Citation

Rossi , Calatrava and Ostler (2024a, October 01). AI-Driven Breakthroughs. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/ai-driven-breakthroughs


Videos

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
October 1, 2024
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Citation

Bangia, McIntyre and Legg (2024a, October 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/empathy-or-emptiness-12573


Videos
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Citation

Rademeyer, A. (2024a, October 01). Introduction to the programme. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/introduction-to-the-programme-12582


Videos
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Citation

Romagnoli and Gasperi (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved October 27, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12649