The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and artificial fibre industries. We shall deal successively with: - the European chemical industry in 1966; - the main factors influencing its future growth; - the influence exercised on forecasts by action taken by companies.
The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and artificial fibre industries. We shall deal successively with: - the European chemical industry in 1966; - the main factors influencing its future growth; - the influence exercised on forecasts by action taken by companies.
The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project, the object of which was estimate the prospects of expanding the plastics industry within the Common Market and the United Kingdom up to 1970-1975, will make possible a thorough review of the preceding aspects on the basis of a genuine concrete example.
The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project, the object of which was estimate the prospects of expanding the plastics industry within the Common Market and the United Kingdom up to 1970-1975, will make possible a thorough review of the preceding aspects on the basis of a genuine concrete example.