Resources Library by ANA

From Rigour to Relevance

Have you bought anything online recently? Of course you have. Online shopping has transformed the way we purchase everything ? from phone plans and music subscriptions to flights and holidays to cars and coffee machines. While online shopping offers...

Catalogue: Congress 2026

Authors: Cara Wee, Alice Martin, Ines Clave

Companies: SKIM, Air France-KLM Group

January 1, 1970

Congress 2022 welcome by ESOMAR CEO

Catalogue: Congress 2022: 75th Anniversary

Author:

Company: ESOMAR

January 1, 1970

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024

Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman

Companies: Meta, Nepa, Nepa Sweden

January 1, 1970

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024

Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato

Company: FFIND

January 1, 1970

Mapping Billions of Synthetic Journeys

Catalogue: Congress 2024

Author:

Company: IPSOS

January 1, 1970

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026

Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia

Company: Itau Unibanco

January 1, 1970

The New Codes of Feminism

Catalogue: Congress 2026

Author:

January 1, 1970

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

Companies: Diageo, IPSOS

January 1, 1970

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024

Authors: Luiza Rossi, Romina Odorico, Tiago Cunha

Companies: Alexandria Group, The Coca-Cola Company

January 1, 1970