In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies on mindfulness of moments so as to discuss and elaborate. This presentation is about finding a way to study not just the mindful moments, but also the transient ones, using a hybrid approach. Through a study we did for Google, we will establish a case for marrying mindfulness techniques, big passive data and immersive and longitudinal qualitative techniques to complete the narrative around every single moment.
In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies on mindfulness of moments so as to discuss and elaborate. This presentation is about finding a way to study not just the mindful moments, but also the transient ones, using a hybrid approach. Through a study we did for Google, we will establish a case for marrying mindfulness techniques, big passive data and immersive and longitudinal qualitative techniques to complete the narrative around every single moment.