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Research papers

Some experiments in collecting and using qualitative data

What it attempts to do is to draw attention, in the light of a summary description of some of the experiments carried out by SOFRES over the past two years in the area of qualitative data retrieval and processing for media studies, to the most...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
March 1, 1976
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Citation

Laborie, J. (1976a, March 01). Some experiments in collecting and using qualitative data. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/some-experiments-in-collecting-and-using-qualitative-data


Research reports

Research on picture cards

Brooke Bond has been operating picture cards in their Tea since1954, and it la hypothesized that these cards could have animportant if the subtle effect on loyalties to the brand. Researchis required to teat out the hypothesis and generally to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 6, 1976
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Citation

, C. (1976a, February 06). Research on picture cards. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/research-on-picture-cards


Research reports

Qualitative research into rheumatic diseases

The headquarters of Sandoz in Basle have beencarrying out a primary research program on a new drugfor the treatment of rheumatic diseases, and are intendingto carry out a market research program in the USA, Germanyand the UK to explore the potential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into rheumatic diseases. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-rheumatic-diseases


Research reports

Setlers creative development research

This is the first stage of research on Setlers with a view to helping in the creative development of a convincing new TV commercial for the brand which should be in line with the strategy and positioning. The objectives therefore were:1. To explore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Setlers creative development research. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/setlers-creative-development-research


Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Lyons Maid has developed a series of different productsin the area of 'lce Pops' all of which would be marketedat a higher price than the lp. 'lee Pops '. Previousresearch has demonstrated that a 'Caterpillar' version ofthe product does have appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Quantitative research on Lyons Maid 'Caterpillar'. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/quantitative-research-on-lyons-maid-caterpillar-


Research reports

Qualitative research on Project Libra

Beecham Products and Royds are developing a new productconcept of effective, modern cough medicine to rivalBenylin. The Agency has developed a series of sixconcept boards illustrating different possible positioningsfor this concept, together with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research on Project Libra. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-libra


Research reports

Qualitative research for Victoria Wine

The primary research objectives were:1. To identify and evaluate consumers' attitudesto different retail liquor outlets in terms oftheir strengths, weaknesses and general imagery;2. To provide a qualitative assessment of respondentsreactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research for Victoria Wine. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine


Research reports

Qualitative research into Capri-Sonne fuit jucie

Colman Foods a reconsidering marketing a single one shotpure fruit juice product in an aluminum pouch which claimsto represent 50% of the fruit juice market in Germany, andis called Capri-Sonne. The research was required to ascertain how consumers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into Capri-Sonne fuit jucie. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-capri-sonne-fuit-jucie


Research reports

Baby Ribena advertising test

Although it is not planned to use television advertisingto support the national launch of Baby Ribena, this mediumhas been selected for the test market because there are not suitable regional magazines in the North West to carry theintroductory...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/baby-ribena-advertising-test