Resources Library by ANA

Standard surveys for analysing local bank competition

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Herbert Geiger

Company: Institut für Demoskopie Allensbach GmbH

February 1, 1975

Nescafé fine blend

The object of the research was to assess a newcommercial, advertising the new improved formula asan improvement in coffee flavour while still remaining"mild". The commercial was intentionally product-orientated and was made as an animatic in black...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

February 1, 1975

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Robert M. Worcester, Roger J. Stubbs

February 1, 1975

The bank new customer behaviour and communication simulation models

The present study develops a System which explains resultant data (opening new check-accounts) in terms of causal measures (customer behaviour) and enables Management to set strategic plans, to control and evaluate them.The System of the present...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Alexandre Thabor

February 1, 1975

Market testing financial services in the security industry within a competitive rate structure

On the 11 September 1973 the Securities and Exchange Commission announced its decision to terminate the fixing of commission rates by stock exchanges after April 30, 1975. Termination of fixed commission rates by the SEC has introduced a competitive...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: F. Conran, Henry Assael

February 1, 1975

Long-term forecasts of the development of financial markets in Western Europe

The study commissioned by EFMA was intended to elaborate a complex of data midways between a treatise on the development of financial institutes, on the one hand, and specific investigations for individual institutes, on the other hand, to serve as a...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Peter G. Rogge, M. Bittner

February 1, 1975

The creative role of research in developing new marketing opportunities

The theme of the paper is the use of research as a creative tool in the development of new products and methods of marketing them: In this case, of course, the 'products' are financial services. In order to illustrate the theme the author shall be...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: J. H.M. Cockayne

Company: Acumen Fieldwork

February 1, 1975

The possibilities of utilizing large samples in the financial field (German)

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: J. Buchner, T. Achelis

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

February 1, 1975

Practical applications of segmentation and typology in the banking industry

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Jean Quatresooz

February 1, 1975