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Research papers

The use of management information in media advertising

The paper sets out to examine the function of advertising for a retail organisation; the need to select the correct target audience at whom to direct it; the criteria for media selection; the creative approach and the subsequent measurement of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Hawthorne
April 1, 1974
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Citation

Hawthorne, J. (1974a, April 01). The use of management information in media advertising. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-use-of-management-information-in-media-advertising


Research papers

Computerized cash registers for chain retail stores

During this presentation the new computerised cash register, Electronic Cash Register, manufactured by The Singer Company is being introduced to the audience. The following information is given in more detail: 1. The basic idea and mission of the...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Z. Kracmar
April 1, 1974
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Citation

Kracmar, J. Z. (1974a, April 01). Computerized cash registers for chain retail stores. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/computerized-cash-registers-for-chain-retail-stores


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
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Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research papers

Real estate and retail expansion

The high price of real estate today and the profit potential that lies in developing well-conceived retail developments, has encouraged many far-sighted and dynamic retailers to enter the field of real estate development. From the major tenant's...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: H. Mark, D. Norton
April 1, 1974
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Citation

Mark and Norton (1974a, April 01). Real estate and retail expansion. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/real-estate-and-retail-expansion


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research reports

Review of literature on taste and smell

This paper sets out to provide a broad review of theliterature on taste and smell. The area has been dividedinto two main sections. The first half of the review centers around the psychophysical aspectsof taste and smell. The second half of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Review of literature on taste and smell. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/review-of-literature-on-taste-and-smell


Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
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Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information


Research papers

Marketing information and simulation systems for a French retailers chain

The System discussed in this paper was designed to provide the Management of NICOL, a French Chain-Stores Retailer, with a new aid in the analysis, evaluation and planning of marketing activities. The specific object of the project was the design of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Alexandre Thabor
April 1, 1974
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Citation

Thabor, A. (1974a, April 01). Marketing information and simulation systems for a French retailers chain. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/marketing-information-and-simulation-systems-for-a-french-retailers-chain


Research papers

The development of corporate retail information systems

A general strategy for application development is first defined to balance short-term benefits with longer-range development of systems to aid decision making. Then, to simplify description, a grid of applications of increasing sophistication is...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John S. Swingler
April 1, 1974
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Citation

Swingler, J. S. (1974a, April 01). The development of corporate retail information systems. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-development-of-corporate-retail-information-systems