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Research reports

Research report on body lotion

Richardson Merrill has the license to produce HTH, aSwedish hand and body lotion, in this country. In Sweden, the product is sold on a strong medical platform. Fourconcepts have been produced using elements of the informationused in Sweden in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Research report on body lotion. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/research-report-on-body-lotion


Research reports

Qualitative research on Lord Ducane Sherry advertising

The general objective of this research was to provideguidance as to the effectiveness of the televisioncommercial and the poster for Lord Ducane.The specific research objectives were:1. To examine how well the communication objectiveswere being...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Qualitative research on Lord Ducane Sherry advertising. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-lord-ducane-sherry-advertising


Research reports

Report on Super C development

Consideration is being given to the development ofa C Tipped or Super C brand which would be complementaryto Special Filter as a masculine, special occasionbrand. The main objective of the current research was to examineways of conveying the promise...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Report on Super C development. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/report-on-super-c-development


Research reports

Kitchen queen awareness study

The research was required to provide informationregarding the extent to which Kitchen Queen is knownand used by consumers living within the catchment areaof the store (effectively contained within a 15-mile radius of Manchester). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 10, 1974
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Citation

, C. (1974a, January 10). Kitchen queen awareness study. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/kitchen-queen-awareness-study


Research reports

Qualitative research on Project 099

The general objectives of this research were to exploresmokers' reactions to Project 099 and to indicate possible waysin which the 099 material could be tested out quantitatively.Project 099 is a Senior Service value for money proposition aimedat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 5, 1974
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Citation

, C. (1974a, January 05). Qualitative research on Project 099. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-099


Research reports

Continental Quilts copy test

The research was required to investigate the comparativeappeal of two alternative press layouts for 'Scanquilt' continental quilts. The two layouts differed in that onefeatured a premium offer of two free pillows with eachdouble size quilt, whereas...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Continental Quilts copy test. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/continental-quilts-copy-test


Research reports

Qualitative research on 'little things' pea advertising

This research was undertaken on 'Little Things'(prior to TV exposure) and 'Paper Flower' (afterTV exposure) in order to provide some guidance onfuture advertising expressions of the campaign. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'little things' pea advertising . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-little-things-pea-advertising-


Research reports

Tyre purchasing survey

The research was required for presentation to AssociatedTyre Specialists Ltd., the country's largest tyre specialistretailer and a client of Clough, Howard & Richards Ltd.,which would identify those factors which most influence malecar owners in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Tyre purchasing survey . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/tyre-purchasing-survey-


Research reports

Qualitative research on foam aerosol products

Beecham Products have available three aerosolfoam products.The objectives of the research reported here wereto assess:1. Reactions to the general concept of aerosolfoam hair products;2. Responses to aerosol foam hair product formsin setting agents,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on foam aerosol products. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-foam-aerosol-products