Resources Library by ANA

What consumerism means for market research

The purpose of this paper is to suggest some of the implications of this consumerist movement upon our own market research activities. I begin with a brief historical account of how it has developed in the United Kingdom - a development which is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Peter Menneer

June 15, 1973

Marketing research in Western European capitalistic countries

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Jean S. Sugdury

June 15, 1973

Some patterns of advertising and sales promotion for the Polish market

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Alexander Krzyminski

June 15, 1973

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Klaus P. Landgrebe

June 15, 1973

Advantage of non-proportional stratified sampling for periodical press readership surveys

These notes explain the method of sampling used for the Magazine Readership Survey carried out in Italy this year (ISPI, 1973 edition). The ISPI survey is a sample survey based on 21,000 interviews. It has been carried out each year since 1966 for...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Carlo Erminero

Company: Demoskopea

June 15, 1973

From research to creation

The purpose of this paper is to suggest a sequence of creation which will enable the intermediary (the Creative Director, the copy-chief, the Account supervisor) to obtain advertisements which will satisfy the criteria of both the creative man and...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Henri Joannis

June 15, 1973

Experiences in planning the economic transformation of textile areas

This report may perhaps seem atypical in a meeting of experts dedicated essentially to market research. In fact, rather than concerning the research itself or its relevant techniques, it regards their use when faced with a specific problem which in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: A. Martelli

June 15, 1973

The development of advertising for Martini in the UK

The purpose of this paper is to define the process which led to the development of the Martini campaign and identify the problems involved in the use of market research at each stage

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: David Wilding

June 15, 1973

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: T. H. M. van Kooten

June 15, 1973