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Research reports

Qualitative research on Mucron

The aims of this research were as follows: A. To examine attitudes to catarrh, hay fever, congestion, sinus complaints, etc. amongst sufferers of these ailments.B. To outline potential areas for new product development in this ailment categories. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Qualitative research on Mucron. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-mucron


Research reports

Attitude research into recruitment advertising for Stowe and Bowden

This research is designed to identify client expectations vis à vis the role of advertising agencies in the creation, placement, and administration of recruitment advertising. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1970
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Citation

, C. (1970a, September 10). Attitude research into recruitment advertising for Stowe and Bowden. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/attitude-research-into-recruitment-advertising-for-stowe-and-bowden


Research papers

Measuring the determinants of prescribing behaviour amongst doctors

The research programme which is the subject of this paper started 9 years ago, just before the introduction of a new ethical product into a therapeutic market which was certainly ready for expansion. The programme is still continuing and has entered...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: B. Bright, Hugh Robert Stammers
Company: KANTAR TNS Malaysia
September 6, 1970
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Citation

Bright and Stammers (1970a, September 06). Measuring the determinants of prescribing behaviour amongst doctors. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/measuring-the-determinants-of-prescribing-behaviour-amongst-doctors


Research reports

Report on qualitative research on Toffee assortment placement groups

A new toffee assortment has been developed to bemarketed under a Toffo name.The objective of this research: 1. To examine present eating habits of toffeeassortments;2 . To determine the strengths and weaknesses of current assortments;3. To discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Report on qualitative research on Toffee assortment placement groups. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffee-assortment-placement-groups


Research reports

Supplementary notes for discussion of future ideas about Littlewoods trading

These notes are intended to sketch out some of thechanges that are taking place in consumer attitudes andbehaviour towards shopping. The bulk of available evidence makes it clear that these attitudes and behaviourare undergoing major changes, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Supplementary notes for discussion of future ideas about Littlewoods trading. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/supplementary-notes-for-discussion-of-future-ideas-about-littlewoods-trading


Research papers

The application of consumer research to marketing synthetic fibres

The 1960's have marked dramatic growth in consumption of fully-synthetic fibres. In 1960 they accounted for only of the consumption of the world's textile industries - by 1969 over 20/0 of fibre used was synthetic, consumption being concentrated in...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: S. J. Dobbie, J. l. Harrison
September 1, 1970
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Citation

Dobbie and Harrison (1970a, September 01). The application of consumer research to marketing synthetic fibres. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/the-application-of-consumer-research-to-marketing-synthetic-fibres


Research reports

Qualitative research on a boost storyboard

The objectives of this research were to explore dog owners' reactions to a K&E Storyboard for Trainer's Boost- 'Is Your Puppy Starving?'. Reactions were examined in a small-scale qualitative way in terms of:1. Understanding of the concept;2. How...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on a boost storyboard . ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-boost-storyboard-


Research reports

Exploratory research on artificial sweeteners

The research reported here is an exploratory investigation of users attitudestowards artificial sweeteners. In more detail the objectives were:1. To generate consumer vocabulary about artificial sweeteners;2. To provide background material which may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Exploratory research on artificial sweeteners. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/exploratory-research-on-artificial-sweeteners


Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Attitudinal survey into the friction material market for Small & Parkes Ltd.. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/attitudinal-survey-into-the-friction-material-market-for-small-parkes-ltd-