You searched for: ""

ANA has found 1262 results for you, in 490 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Attitudinal survey into the friction material market for Small & Parkes Ltd.. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/attitudinal-survey-into-the-friction-material-market-for-small-parkes-ltd-


Research reports

Survey of prefabricated garage owners for Stowe & Bowden

Two to three years ago, a company called 'Four Square' which manufactured and sold prefabricated garages at its showground in Middlewich was acquired byBatley Ltd. Since that time, however, the sales of the Four Square showground in Middlewich have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Survey of prefabricated garage owners for Stowe & Bowden. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/survey-of-prefabricated-garage-owners-for-stowe-bowden


Research reports

Qualitative research on co-op butter

The research aims to investigate the image of co-op kinds of butter in relationship to the various elements of the marketing mix in order to suggest recommendations for short-term action on the present range and for further long-term developments. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on co-op butter. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-co-op-butter


Research reports

Qualitative research on Mac-Lemon

The general objectives of this research were to assess consumer reactions to and understanding of two rough Mac-Lemon Commercials - 'Mother' and 'Give you back your Husband'. This was done by comparing reactions to them with reactions to the existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on Mac-Lemon. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-mac-lemon


Research reports

Exploratory research on VIM scouring powder

The objective of this research was to make an exploratory examination of consumers' attitudes to Vim and Ajax, with particular reference to the new 'coloured' versions of each. Data on 'loyal' and 'switching' behaviour and reactions to current Vim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Exploratory research on VIM scouring powder. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/exploratory-research-on-vim-scouring-powder


Research reports

Elastic tension tape

About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Elastic tension tape. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/elastic-tension-tape


Research reports

Qualitative research on Silvikrin shampoo press campaign

Four new advertisements are being developed for the Silvikrin Shampoo Press Campaign. These advertisements are similar to the previous ones in so far as each one will mention the range of natural shampoos but emphasize anindividual type both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on Silvikrin shampoo press campaign . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-shampoo-press-campaign-


Research reports

Qualitative research on two Trust storyboards

The objecties of this research were to explore dog- owners' reactions to two 'trust' storyboards: A) 'ls Your Puppy Starving' and B) 'The Treat That Does Him Good'.The present research was required to evaluate qualitatively two treatments, and give...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on two Trust storyboards . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-trust-storyboards-


Research reports

Qualitative research on liquid Horlicks

The overall objective of this research was to provide guidance on the possible consumer usage and market positioning of a 'ready-to-drink' Horlicks, to be sold in a tetra-pack. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on liquid Horlicks. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-horlicks