Author: "Robert Fletcher

ANA has found 3 results for you, in 10 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Towards an improved reading and noting technique

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Authors: Robert Fletcher, Bill Mabey

Research papers

Reading behaviour reconsidered

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Robert Fletcher

Research papers

Pre-testing on the "creative workshop"

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Robert Fletcher