Author: "Robert Fletcher

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Research papers

Towards an improved reading and noting technique

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Authors: Robert Fletcher, Bill Mabey

Research papers

Reading behaviour reconsidered

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Robert Fletcher

Research papers

Pre-testing on the "creative workshop"

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Robert Fletcher