Author: "Robin T. J. Tuck

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Research papers

Do promotions undermine the brand?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: January 1, 1980
Authors: Robin T. J. Tuck, W. G. B. Harvey

Research papers

International marketing research

Catalogue: Seminar 1976: International Market Research
Date: April 1, 1976
Author: Robin T. J. Tuck

Research papers

Can research join in the creative process?

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: November 28, 1973
Authors: Robin T. J. Tuck, Jill Firth

Research papers

Are international advertising campaigns possible?

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Author: Robin T. J. Tuck

Research papers

Report-back from working group IV

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Robin T. J. Tuck

Research papers

Report back

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Robin T. J. Tuck

Research papers

Do promotions undermine the brand?

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Authors: Robin T. J. Tuck, W. G. B. Harvey