Author: "Roger Banks

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Research papers

Making insights count

Catalogue: Congress 2011: Impact
Companies: Incite Marketing Planning, eBay
Date: September 18, 2011
Authors: Barbara Langer, Roger Banks

Research papers

The Yin and Yang of branding

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Authors: Roger Banks, Joseph Debacq, Rachael Tan

Research papers

Is Asia different?

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: Roger Banks

Research papers

Royal Mail's customer perception and satisfaction index (CPSI)

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Date: June 15, 1993
Authors: Paul White, Roger Banks

Research papers

Customer service in Europe

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Erik de Kort, Brieuc Martin Onraet, Juan Ferrer-Vidal, Roger Banks