Author: "Roger M. Brookin

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Research papers

Using marketing models for new product development in Asia Pacific

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Roger M. Brookin, Oscar Schneersohn

Research papers

Glocalisation in Asia Pacific

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: Unilever
Date: June 15, 1992
Author: Roger M. Brookin

Research papers

10 year's experience in using marketing models for new product development in Asia Pacific

Catalogue: ESOMAR Congress 1988
Company: Unilever
Date: September 1, 1988
Authors: Roger M. Brookin, Oscar Schneersohn