Author: "Rudolf Lewandowski

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Research papers

A global approach to marketing mix optimisation

Catalogue: Seminar 1999: Market and Competitive Intelligence
Date: March 1, 1999
Authors: Bernd Schantz, Rudolf Lewandowski

Research papers

The effective use of the tools of analysis by marketing-mix (French)

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Rudolf Lewandowski

Research papers

The effective use of the tools of analysis by marketing-mix

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Rudolf Lewandowski

Research papers

Supporting marketing decisions by forecasting and simulation based on panel data

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Rudolf Lewandowski, R. Otterpohl

Research papers

Marketing models for use in practice

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Authors: Rudolf Lewandowski, Heino Stöwsand