Resources Library by ANA

From Story to Glory

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Angela Canin, Reg Baker

April 8, 2020

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020

Authors: Jack Miles, Angela Canin

Company: Northstar Research

February 17, 2020

Best of ESOMAR Belgium- A virtual event!

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...

Catalogue: Webinars 2019

Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts

Companies: One Inch Whale, InSites Consulting, FFIND DE

November 26, 2019

The secret art of activating consumer insight

As business decision makers gain access to increasingly large volumes of data, cutting through the noise will be a key success factor for insight professionals. In this webinar, Paul Hudson explores a range of high impact reporting methods and how...

Catalogue: Webinars 2019

Authors: Paul Hudson, Angela Canin

Company: FlexMR

November 12, 2019

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

Answers not analytics

Get to your customer truth with automated video highlights.

Catalogue: Fusion 2019

Author: Mike Kuehne

Company: FocusVision

November 10, 2019

Augument intelligence: Data mining with AI

This paper intends to uncover a little regarding what AI is doing and how as consultants, researchers, marketers and sales practitioners, we can take advantage of AI to help augment our intelligence- working ability- and move our own as well as our...

Catalogue: Fusion 2019

Author: Bradley Taylor

November 10, 2019

Winning the lottery!

We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019

Authors: Nicole Huyghe, Marthe Gruloos

Company: Boobook

November 10, 2019

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019

Authors: Jeffrey Mercer, Marian Anderson

Company: Microsoft

November 10, 2019