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Videos
LITERALLY picking consumers' brains for better advertising effectiveness
Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
Videos
Pushing research to a new frontier
As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today â the physical and the...
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Amanda Fraga, Anubhav Mehrotra
December 12, 2018
Videos
Think smart, act fast and DIY
Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Linda Koelemij, Sanne Valkenburg
December 12, 2018
Videos
Creating a collaborative and multidisciplinary user research environment
How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed...
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Heloisa Moura, Julia Santos
December 12, 2018
Magazines
Research World (November-December 2018)
This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...
Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
Webinars
GDPR: What every US researcher and data analyst need to know
Are you overwhelmed by GDPR information and instructions? Wondering if you're doing everything you need to comply, or worried you might have missed something? ESOMAR's Kim Smouter Umans, an expert on GDPR compliance shares all the essentials and...
Catalogue: Webinars 2018
Author: Kim Smouter-Umans
November 15, 2018
Webinars
The great internal communication experiment
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...
Catalogue: Webinars 2018
Authors: Lucy Davison, Lauren Raby
November 13, 2018
Research papers
Of mice and men: Revealing the unconscious with the mouse tracker
In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions:- How do we segment...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018
Research papers
