Resources Library by ANA

Masking for a friend

A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is right behind a new brand of face mask, Curb Masks. Should...

Catalogue: Insights Festival 2020

Author: Monique Drummond

Company: Relish Research

September 16, 2020

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020

Author: Rishad Tobaccowala

September 16, 2020

Country Market Research Report 2020: Thailand

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 16, 2020

Country Market Research Report 2020: Vietnam

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 16, 2020

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020

Authors: Alex Wilman, Nicholas JianHao Lee

Companies: Northstar Research, FigureFigure Studios

September 16, 2020

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020

Authors: Leanne Tomasevic, Grant Feller

Companies: GF-Media, Truth Consulting

September 16, 2020

The global insights industry: Trends and forecasts

ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is...

Catalogue: Insights Festival 2020

Author: Xabier Palacio

September 16, 2020

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020

Authors: Alexander Falser, Lukas Waidelich, Marco Walter

Companies: Tchibo, Cauliflower

September 16, 2020

Brands Connect: Episode 1

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Estrella Lopez-Brea

Companies: The Coca-Cola Company , General Mills

September 16, 2020