DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to almost any household. This paper will explain how the system was implemented, its uses, the analysis that it has generated, and a brief discussion of DIRECTV LA's future plans for audience measurement.
This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are critical to the success of Galaxy Latin America in delivering satellite television services in Latin America.