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Research papers

Investigating the unsatisfied demand of the population

If the volume of the population's demand is defined as that quantity of a certain commodity which consumers intend buying in a certain period of time, we may infer that, effectively, the quantities of commodities bought may be smaller than the volume...

Catalogue: The European Marketing Research Review 1969
Authors: C. Dulliu, P. Rogoveanu, A. Vainer
August 1, 1969
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Citation

Dulliu, Rogoveanu and Vainer (1969a, August 01). Investigating the unsatisfied demand of the population. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/investigating-the-unsatisfied-demand-of-the-population


Research papers

The child as a test person

Investigations based on the testing of children involve special problems. It is, however, often necessary in practice to ask the child about its opinions, tastes and preferences; this is particularly true in cases where products are planned for...

Catalogue: The European Marketing Research Review 1969
Author: Kurt Rippel
August 1, 1969
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Citation

Rippel, K. (1969a, August 01). The child as a test person. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/the-child-as-a-test-person


Research papers

Market research as a tool for company forecasting and planning

Though my subject centres on the relationship between market research and company planning, let me also make some reference to national economic planning. This is because I think there are many analogies of principle and method between company...

Catalogue: The European Marketing Research Review 1969
Author: Luigi Pieraccioni
August 1, 1969
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Citation

Pieraccioni, L. (1969a, August 01). Market research as a tool for company forecasting and planning. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-company-forecasting-and-planning


Research papers

Marketing in the realm of purchasing

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research...

Catalogue: The European Marketing Research Review 1969
Author: Jurgen H. Lietz
August 1, 1969
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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing


Research papers

Market research and the regulated market

The realisation of the importance of the market and of market research is of relatively recent origin in the socialist Countries. The need had been shown even under the highly centralised system of a planned economy which relied mainly on 19 planning...

Catalogue: The European Marketing Research Review 1969
Author: Jeno Wilcek
August 1, 1969
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Citation

Wilcek, J. (1969a, August 01). Market research and the regulated market. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/market-research-and-the-regulated-market


Research papers

Reflexions on the concept of a general marketing model

Let us consider a firm and assume that it conceives and implements its own advertising. Let us ask what is possible and reasonable to expect of the media executive. Let us then ask the same question of the advertising executive and try to define in...

Catalogue: The European Marketing Research Review 1969
Author: Patrice Bertier
August 1, 1969
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Citation

Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/reflexions-on-the-concept-of-a-general-marketing-model


Research papers

Quantitative market research

When formulating any kind of market research, many phases need to be programmed. First of all one must set the objectives of the research and from these will immediately spring the problem of selecting the sample. This will be followed by the...

Catalogue: The European Marketing Research Review 1969
Author: Mario Nevegna
August 1, 1969
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Citation

Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/quantitative-market-research


Research papers

The use of consumers panels for media selection

For the purpose of selecting the media for an advertising campaign designed to reach consumers, advertising men in France have hitherto had at their disposal information coming from two types of source wholly independent the one from the other : 1....

Catalogue: The European Marketing Research Review 1969
Author: Jean Bigant
August 1, 1969
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Citation

Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection


Research papers

The question of requisite random test evaluation in written surveys

Following a series of investigations undertaken into the methods of written surveys by the authors, this argument can be viewed as correct only up to a certain point. When written surveys are entailed , the requisite degree of evaluation is dependent...

Catalogue: The European Marketing Research Review 1969
Authors: K. M. Bolte, H. J. Richter
August 1, 1969
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Citation

Bolte and Richter (1969a, August 01). The question of requisite random test evaluation in written surveys. ANA - ESOMAR. Retrieved December 03, 2025, from


https://ana.esomar.org/documents/the-question-of-requisite-random-test-evaluation-in-written-surveys