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Research papers

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024

Authors: Ramasubramanian Narayanan, Shobha Prasad

Company: PepsiCo

January 1, 1970

Research papers

AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024

Author: Orkan Dolay

Companies: Givaudan, Bilendi, Bilendi & respondi

January 1, 1970

Research papers

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024

Authors: Julia Brannigan, Kerry Jones

Companies: Bulbshare Ltd, Greencore Group

January 1, 1970

Research papers

Green Money

Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...

Catalogue: Congress 2024

Authors: Lester Sualog, Beatrice Dy

Companies: Bank of the Philippine Islands, PureSpectrum

January 1, 1970

Research papers

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026

Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen

Companies: MDI, Kellogg Company (Kellanova)

January 1, 1970

Videos

Creativity for thrival

Change isn?t coming. It?s already here. And it?s only speeding up. In this fast-paced, inspiring session, you?ll zoom out to see where we fit on the Cosmic Calendar, then zoom in to discover how creativity can become your ultimate ?thrival skill.?...

Catalogue: Congress 2025

Author: Rich Armstrong

January 1, 1970

English

Videos

Drawing Attention

Learn the hidden design principles that steer attention. See the skills that have been passed down from the traditional art masters and show participants how to apply those principles before testing, to craft better hypotheses, briefs, and...

Catalogue: Congress 2025

Author: Brandon Heim

Company: ESOMAR

January 1, 1970

English

Videos

Making a difference #OneDay at a time

We are proud to launch the very first OneDay, an ESOMAR Foundation initiative that connects charities and non-profits with research professionals ready to dedicate their skills to the great challenges of our time. Our first partner is Radio Free...

Log in to your MyESOMAR account

January

1947

October

2025

You searched for: "" but we corrected it to "*"

Research papers

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024

Authors: Ramasubramanian Narayanan, Shobha Prasad

Company: PepsiCo

January 1, 1970

Citation

Research papers

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024

Author: Orkan Dolay

Companies: Givaudan, Bilendi, Bilendi & respondi

January 1, 1970

Citation

Research papers

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024

Authors: Julia Brannigan, Kerry Jones

Companies: Bulbshare Ltd, Greencore Group

January 1, 1970

Citation

Research papers

Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...

Catalogue: Congress 2024

Authors: Lester Sualog, Beatrice Dy

Companies: Bank of the Philippine Islands, PureSpectrum

January 1, 1970

Citation

Research papers

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026

Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen

Companies: MDI, Kellogg Company (Kellanova)

January 1, 1970

Citation

Videos

Change isn?t coming. It?s already here. And it?s only speeding up. In this fast-paced, inspiring session, you?ll zoom out to see where we fit on the Cosmic Calendar, then zoom in to discover how creativity can become your ultimate ?thrival skill.?...

Catalogue: Congress 2025

Author: Rich Armstrong

January 1, 1970

Citation

Videos

Learn the hidden design principles that steer attention. See the skills that have been passed down from the traditional art masters and show participants how to apply those principles before testing, to craft better hypotheses, briefs, and...

Catalogue: Congress 2025

Author: Brandon Heim

Company: ESOMAR

January 1, 1970

Citation

Videos

We are proud to launch the very first OneDay, an ESOMAR Foundation initiative that connects charities and non-profits with research professionals ready to dedicate their skills to the great challenges of our time. Our first partner is Radio Free...

Catalogue: Congress 2025

Author: Mayke Harkema

Companies: Radio Free Europe, SKIM, ESOMAR

January 1, 1970

Citation

Catalogue:

Author:

January 1, 1970

Citation