Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program design or managing the breakneck pace of technology innovation within a complex vendor ecosystem, they'll share the highs and lows of Pepsi's ongoing journey to attain a true learning culture. You'll come away with a better understanding of the key barriers to insights transformation and practical steps to take to minimize them in your own journey..
Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in market insights platforms capable of linking together answers from internal documents, syndicated research and critical tools. Advances in AI are creating a new breed of market insights platforms that eliminate tedious tasks and are setting the standards for ease of implementation, adoption, usability and results. But there are still plenty of challenges and pitfalls as driving adoption and change aren't as easy as just buying a tool.Key takeaways will be:- The User Story and the Case for an Insights Platform- Common pitfalls and challenges, what to watch out for- Tips from the front line on driving user adoption