Author: "Seija Nurmi

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Research papers

Helping newspapers compete with electronic media

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Seija Nurmi, Virpi Nurmilaukas

Research papers

TV audience segmentation since 1991, developing tool for programme and scheduling planning

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Seija Nurmi

Research papers

Continuous segmentation since 1991

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Seija Nurmi

Research papers

Tv audience segments based on viewing behaviour

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Heikki J. Kasari, Seija Nurmi